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WE SHAPE NARRATIVES FOR BRAND SUCCESS
Here at Twelve marketing Inc., we believe in a unique blend of traditional charm and digital savvy. Our services span from classic press releases and media kits that sing your brand's praises to digital strategies that make the algorithms dance to your tune. We're talking social media wizardry, influencer collaborations that make sense, and content that sparkles with the essence of your brand.
And let's not forget our local flavor - as a South African public relations company, we understand the vibrant and diverse tapestry that makes up this beautiful country. We tailor your message to resonate not just globally but also with the rich and varied local audiences.
Our approach? It's a cocktail of creativity, strategy, and a dash of that famous South African 'gees.' From Johannesburg's bustling streets to the serene shores of Cape Town, your story will travel and grow, leaving a trail of engaged audiences and converted customers.
Our recipe includes a mix of creative storytelling, brand management, media relations, strategic communication, stakeholder engagement, and reputation management. All these elements are part of our PR magic kit, designed to cast the right spell on your audience.
Ready to transform your brand's story into a symphony that resonates across South Africa and beyond? Let Twelve Marketing Inc., be your guide. We're not just a public relations company; we're your strategic partners in storytelling excellence.
Connect with us today – and let’s start weaving your brand’s success story, one compelling chapter at a time.
Over 300 businesses have received a proposal from us in June 2020.
We offer Twelve Marketing’s 'pay what’s fair' value, and that means you will always receive maximum value for your money. You have nothing to lose and everything to gain.
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Public Relations (PR) offers numerous benefits to businesses of all sizes and industries. Here's how PR can positively impact your business:
Increases Brand Awareness and Reach:
- Media Exposure: PR gets your brand featured in media outlets, increasing your visibility to a wider audience.
- Storytelling: It allows you to share your brand’s story, values, and mission, helping you connect with your audience on a deeper level.
Supports Marketing Efforts:
- Synergy with Marketing: PR complements your marketing strategies by improving brand perception, which can make marketing campaigns more effective.
- Content Amplification: PR can help amplify the content you create, spreading it further than paid advertising alone.
- Earned Media: Unlike paid advertising, PR focuses on earning media coverage, which is often perceived as more credible and objective by consumers.
- Thought Leadership: PR can establish your business leaders as experts in their field, further building credibility.
Improves SEO and Online Presence:
- Backlinks: Media coverage often includes backlinks to your website, which can improve your search engine ranking.
- Online Footprint: A strong PR strategy includes an online presence that complements your traditional media efforts, enhancing your overall digital footprint.
Engages Target Audiences:
- Targeted Communication: PR allows you to tailor your messaging to engage with specific segments of your target market.
- Community Relations: It helps in building and maintaining relationships with your local community, which can be particularly beneficial for small and local businesses
Facilitates Business Growth:
- Investor Attraction: A strong PR strategy can attract potential investors by showcasing your business achievements and potential.
- Partnerships and Networking: PR opens opportunities for partnerships and networking, which can lead to business growth.
Manages Stakeholder Relations:
- Stakeholder Engagement: PR involves communicating with all stakeholders, including customers, employees, investors, and the community, ensuring their needs and perceptions are addressed.
In summary, PR is an essential tool for building and maintaining a positive brand image, enhancing credibility, and communicating effectively with your target audience. These benefits collectively contribute to long-term business success and sustainability.
Measuring the success of a PR campaign involves evaluating various metrics and indicators to assess how well the campaign met its objectives. Here are key ways to measure PR success:
Lead Generation and Sales:
- Leads Generated: Track how many leads are generated as a direct result of the campaign.
- Conversion Rate: Measure the conversion rate from these leads to sales.
Key Performance Indicator (KPI) Achievement:
- Pre-Defined KPIs: Evaluate success based on the specific KPIs set at the start of the campaign, such as number of press releases published, number of interviews secured, etc.
- Public Perception: Use surveys or social listening tools to gauge changes in public perception or sentiment towards your brand.
Return on Investment (ROI):
- Cost vs. Benefit: Compare the cost of the PR campaign against the benefits received, including media coverage value, leads generated, and sales increases.
- Traffic Sources: Use tools like Google Analytics to see if there’s an increase in website traffic from media coverage or social media channels.
- User Behavior: Analyze user behavior on your website, such as time spent, pages viewed, and bounce rate.
Using a combination of these methods will provide a comprehensive view of the PR campaign’s effectiveness and guide future PR strategies. Remember, the specific metrics to focus on will depend on the goals and nature of the PR campaign.
Public Relations (PR) and Advertising are both essential components of a company's communication strategy, but they differ significantly in methods, goals, and how they are perceived by the public. Here’s a breakdown of the key differences:
Nature of Content:
- PR: Involves creating content like press releases, articles, and pitches to persuade the media to publish stories about the company, its products, or services. The content is generally informational and newsworthy.
- Advertising: Focuses on creating promotional content that the company pays to place in various media channels. The content is clearly promotional and is designed to directly sell a product or service.
Control Over Content:
- PR: Less control over how the media presents your information since it's up to journalists and editors to decide how and if they want to use your PR content.
- Advertising: Full control over the content, design, and placement since you are paying for the space or airtime.
Media Placement and Costs:
- PR: Earned media, meaning you persuade journalists or editors to write about your company without paying for it. It requires time, effort, and skill but not direct payment for media placement.
- Advertising: Paid media, meaning you buy space or airtime in various media channels (TV, radio, online, print, etc.) to place your ads.
Credibility and Trust:
- PR: Often perceived as more credible by the public since the content is usually filtered and verified by an independent third party (media/journalists).
- Advertising: Sometimes viewed with skepticism by the public as it is clearly a paid promotion and the message comes directly from the company.
Purpose and Goals:
- PR: Aimed at building and maintaining a positive image of the company, managing reputation, and building relationships with the public, media, and stakeholders.
- Advertising: Primarily focused on driving sales and increasing revenue by encouraging the audience to purchase a product or service.
Duration and Frequency:
- PR: Often has a longer-term focus, with efforts aimed at building and maintaining relationships over time.
- Advertising: Can be short-term, focusing on immediate sales boosts, and is often campaign-specific.
While advertising is a direct, paid effort to promote products and services, PR is an indirect approach focused on building a positive brand image and maintaining good relationships with various audiences. Both are crucial for a comprehensive marketing strategy, but they serve different purposes and are perceived differently by the public.
Crisis communication in Public Relations (PR) refers to the strategic approach and tactics employed by an organization to communicate during a crisis situation. This aspect of PR is crucial for managing and mitigating potentially damaging situations. Here’s a deeper look into what crisis communication entails:
Definition and Purpose:
- Crisis communication is the practice of protecting and defending an organization’s reputation during a crisis that threatens the organization and its stakeholders.
- The purpose is to provide accurate, timely, and consistent information to minimize misinformation, manage public perception, and prevent further escalation of the situation.
Planning and Preparedness:
- Proactive crisis communication involves developing a crisis communication plan before a crisis occurs. This plan outlines the procedures for responding to various potential crises.
- Preparedness includes identifying crisis communication teams, spokespersons, and protocols for rapid response and decision-making.
Key Elements of Crisis Communication:
- Transparency: Being open and honest in all communications about the crisis.
- Speed: Responding quickly to prevent rumors and misinformation from spreading.
- Accuracy: Ensuring all disseminated information is accurate and verified.
- Consistency: Maintaining a consistent message across all communication channels.
- Empathy: Showing understanding and concern for those affected by the crisis.
- Utilizing various channels including press releases, social media, news conferences, and internal communication to reach stakeholders, media, and the public.
- After a crisis, evaluating the response to understand what was effective and what needs improvement.
- Implementing changes to the crisis communication plan based on these learnings.
- Ongoing efforts to rebuild and restore the organization’s reputation post-crisis.
- Ensuring that all communication and actions during a crisis are ethically sound and socially responsible.
Crisis communication is a vital component of PR that requires careful planning, quick and effective response, and ongoing management to safeguard an organization's reputation. It's about guiding an organization through a difficult time with as little damage as possible and emerging from the crisis with trust and credibility intact
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What Is a PR Communications Plan? So, what exactly is this plan? Think of it as your brand’s narrative compass. It charts out your messaging,