Leading Public Relations Company in South Africa
At Twelve Marketing Inc, we believe in the power of effective Public Relations to build and maintain a positive brand image. Our comprehensive Public Relations services are designed to help your business communicate effectively, manage your reputation and achieve your organizational goals.
What is Public Relations?
Public relations, short for PR is a process of strategically managing how information about your company is shared with the public and the media. Our effective Public Relations strategies helps businesses build a positive brand reputation, engage with their audience and respond to crisis situations effectively.
Why our Public Relations?
Our Public Relations strategies has assisted businesses and brands build a foundation of trust with their audience while maintaining it over time. Whether you’re launching a new product, handling a crisis or simply want to stay relevant, Public Relations is your go-to for success.
Our Public Relations Services
Finding the Perfect Influencers for Your Brand
Press Releases
Our Public Relations strategy involves crafting press releases that highlight your news and achievements, be it launching a new product, hosting an event or sharing an achievement, we make sure your brand voice shines.
In short, our media relations services are designed to secure media engagement and features so you can reach your ideal audience.
We make sure they are created to be engaging and optimized for distribution to get more media coverage.
Media Outreach
We know how important it is to build and maintain strong relationships with key media contacts. That’s why our media outreach strategies are focused on securing valuable coverage for your brand. That’s part of our PP swag after all.
Therefore, each pitch is written to the taste of any journalist we are targeting for your business and we keep our media list very broad to cater to any niche we will be focusing on.
Rest assured to have attention on your story because we do a follow-up on every journalist we send pitches to. Remember, Public Relations is about building and nurturing relationships.
Press Kits
A good press kit makes it easy for journalists to write about your brand messages as it gives them all the details about your brand. We Public Relations press kit provides:
Complete Information which is a company background, key facts, high-quality images, bios of key stakeholders and recent press releases.
Easy access as it will be online and easy to update with new information.
A professional design to reflect your brand’s image and values that leaves a good impression on journalists.
Proactively Identifying and Mitigating Potential Risks
Risk analysis
Understanding potential risks is the first step in effective crisis management in Public Relations. Our risk assessment services include:
Conducting a thorough analysis and Public Relations audit of your business operations to identify potential risks, including operational, financial, reputational and strategic risks.
Based on the identified risks, we customize risk mitigation plans that address your specific needs and industry challenges.
We then monitor the risk to identify new threats and update our mitigation strategies accordingly.
Crisis Communication
We implement strategic communication during a crisis to ensure your messages are clear, consistent and reaches the right audience at the right time. We start by doing a:
Develop a detailed crisis communication plan that identifies ways to be followed for effective internal and external communication during a crisis.
Provide media training for your key spokespersons to ensure they are prepared to engage effectively with the media and stakeholders.
During a crisis, our Public Relations team offer real-time support to manage communications, the support package comes with drafting statements, managing social media and cooperating with members of the media for smoother results.
Reputation Management
Your brand’s reputation is one of its most valuable assets. Our reputation management services are designed to protect and enhance your brand through strategic Public Relations and communication efforts. To do so, we:
We continuously monitor your brand’s online presence on social media platforms, news outlets and review sites to identify and address potential reputation issues.
Proactively create and distribute positive content to enhance your brand’s image through optimized press releases, case studies and success stories, while engaging with your customers to ensure they have the best possible experience while associating with your brand or business.
Should there be a crisis, we provide ongoing support to repair any damage to your brand’s reputation, including targeted PR campaigns and stakeholder engagement.
Creating Memorable Events that Drive Business Success
Event Planning services
Our event planning services ensure that every detail of your event is meticulously planned and carried out to perfection so that it aligns with your business goals and leaves a lasting impression on your audience/attendees.
We work with you to define clear objectives for your event, whether it’s increasing brand awareness, launching a new product or simply to engage with your community.
Our creative team develops different event concepts you can choose from, while making sure they reflect your brand’s identity and are in resonance with your target audience.
From venue selection and budgeting to scheduling and on-site management, we handle all logistical aspects to ensure a seamless event experience.
Our aim is to create a memorable experience for your guests, using personalized invitations and engaging activities to high-quality catering.
Media Coverage
Securing media coverage is needed to strengthen the impact of your event. Our Media Coverage services ensure that your event gains the attention it deserves to reach a wider audience and improve your brand’s visibility. To do so, we:
Develop and execute targeted media outreach strategies, which means inviting key journalists and influencers to your event. This allows them to share your event/brand with their followers for wider audience reach.
Create comprehensive press kits that include event details, speaker bios, high-resolution images and press releases to make it easy for journalists to cover your event.
Our Public Relations team provides on-site support to manage media relations, coordinate interviews and facilitate press briefings for successful media engagement.
We use social media platforms to provide live coverage of your event and engaging with your online audience in real-time.
Post-Event Analysis
After the event, our Public Relations team evaluates your event to find the successes and identify opportunities for improvement. Our Post-Event Analysis services provide important information needed to help you refine your event strategies and achieve even greater success in the future. We do so by:
Gathering feedback from attendees, speakers and stakeholders through surveys and interviews to understand their experiences and perceptions.
We analyse key performance metrics such as attendance numbers, engagement levels, media coverage and social media activity to see the event’s impact.
We compile detailed post-event reports that shows the successes, challenges and areas for improvement, which will give you doable recommendations for future events.
We conduct a strategic review with your team to discuss the findings and develop an action plan that will improve future events.
Writing and Distributing Content that Capture Media Attention
Press Releases
Press releases are a powerful tool for sharing important news and updates with the media and the public. Our Public Relations team specializes in writing compelling press releases that not only inform but also engage and capture your target audience attention. We do so, by:
Writing attention-grabbing headlines that makes journalists and readers want to learn more.
Our press releases are written with a clear, concise and engaging style, to make sure your message is communicated clearly and effectively.
Each press release is optimized for search engines by using relevant keywords to improve visibility and attract more readers.
We distribute your press releases to a large network of media journalists, industry influencers and online platforms to ensure maximum reach and impact.
Lastly, we follow up with key media contacts to encourage coverage and provide any additional information they may need about your business or brand messages.
Editorial Content
High-quality editorial content is needed to establish your brand as an authority in your industry. Our editorial content services provide well-researched, insightful and engaging content that your audience are looking forward to engage with. We do so, by:
Writing in-depth and broad articles that explore relevant topics, providing valuable information and latest findings to your readers.
Our PR team write thought leadership pieces that position your brand as an expert and leader in your industry.
We produce all-inclusive whitepapers and e-books that gives in-depth analysis and knowledge on industry trends and topics.
Our engaging blog posts are designed to attract and retain your audience, drive traffic to your website and improve your SEO tactics.
We also use images, infographics and videos to improve the visual appeal and readability of your content.
Social Media Content
We use social media strategically to build a strong relationship with your audience and improve brand awareness. Therefore, our Public Relations services ensure your online presence is dynamic, engaging and reflects your brand’s values.
We develop an all-inclusive social media content strategy tailored to your brand and audience to make sure there is consistent and relevant content.
Our team creates eye-catching and engaging posts that drive interaction and shares, including images, videos, and graphics.
We write compelling stories that relates to your audience to build a strong emotional connection with your brand.
We actively engage with your audience by responding to comments, messages and mentions to build a sense of community and loyalty.
We track and analyse the performance of your social media content using our advanced measurement tools to provide you with information and recommendations to optimize future posts.
Finding the Perfect Influencers for Your Brand
Our personalization engines leverages advanced data collection and analysis techniques to understand individual user preferences and behaviors. By doing so, we tailor content and services to meet the unique needs of each user, ensuring a more engaging and relevant experience.
Influencer Identification
Selecting the right influencer is important for a successful campaign. Therefore, we take our time to conduct thorough influencer research to identify those that embody your brand values and connect authentically with your audience. We always win that by:
Diving deep into the influencer world and platforms to find individuals with strong, organic followings and high engagement rates within your niche.
Making sure the influencers’ followers match your target audience’s demographics, interests and values is key to our selection process.
We prioritize influencers who create genuine and authentic content that their followers trust and value. We always ensure influencers are not unethically established by checking their history, successful campaigns with past clients and the kind of engagement they have with their followers.
We make sure to include a diverse range of influencers to reach a broad and a more inclusive audience, which will reflect the diverse nature of your customer base.
Partnership Management
Managing influencer partnerships requires careful planning and communication. We take care of all the details to ensure a smooth and mutually beneficial collaboration.
We handle contract negotiations to make sure there is clear and transparent terms for deliverables, timelines and compensation.
We work with influencers to create content that aligns with your brand and campaign goals.
We maintain strong relationships with influencers to foster ongoing and successful partnerships.
We ensure all collaborations comply with industry regulations and transparency standards which includes clear disclosures of sponsored content.
Campaign Analysis
Understanding the success of your influencer campaigns is important. Therefore, we provide detailed analysis and insights to help you refine your strategies and achieve better results.
We monitor engagement rates, reach, impressions and audience conversions to see campaign success.
We analyse how the influencer’s content is perceived by their audience and its impact on your brand’s reputation and sales.
We calculate the return on investment for each campaign to understand its financial impact and effectiveness for your brand growth.
Based on our analysis, we offer recommendations to improve future campaigns, from content tweaks to targeting adjustments.
Let’s Discuss Your PR Needs
Why Choose Our Digital PR Services?
Expert Team
Our Digital PR team consists of seasoned professionals with extensive experience.
Tailored Strategies
We develop customized Digital PR strategies that align with your specific needs.
Proven Track Record
We have a history of successful campaigns that drive results.
Client-Centric Approach
Your success is our priority. We work closely with you to deliver results that exceed your expectations.
Industries
Technology & Innovation
Healthcare & Biotech
Environmental & Industrial
Creative & Media Industries
- Entertainment PR Firms
- Music PR Agency
- Film PR Agency
- Arts and Culture PR Agency
- Publishing Marketing PR
- Education PR Agency
Consumer Goods & Lifestyle
Business & Financial Services
Frequently Asked Questions
What is the difference between Public Relations and marketing communication?
Public Relations communication focuses on building and maintaining a positive image and relationship with the public, while marketing communication is about promoting products and services directly to consumers.
How does your agency help protect a company's reputation during a crisis?
Our Public Relations company that the trust of the public and members of the media is maintained. This is done through managing how they think about the matter at hand so that there is understanding of what is taking place, our client’s stance in the situation and the steps our client will be taking to dissolve the crisis while showing empathy and remorse, basically UBUNTU.
How do you use social media and blogs to get our brand more media attention?
A Public Relations agency must understand the power of a balanced approach in managing a brands image. In this case, our PR company lays the foundation of a brand’s thought leadership through blogs and websites and amplify its voice through social media platforms where their target audience spend most of their time. Social media platforms are used to engage in real time while blogs emphasize its expert insights.
What can you do to help us move from traditional PR to a more digital-focused strategy?
As a Public Relations agency in South Africa, we understand and acknowledge the power and influence of digital savviness. That’s why we offer digital Public Relations services that allow us to apply flexible Public Relations strategies for the betterment of our client’s success.
To move to a more digital-focused strategy, we assess your current Public Relations efforts, develop a digital PR strategy with you, expose your brand online and implement data-driven strategies that aligns with what is currently of interest in your respective industry niche.
How do you make sure your PR campaigns are ethical and responsible?
We maintain transparency with each and every client we work with, sensitive information is stored safely from the public eye and everyone involved is there by or with informed consent. Last but not least, we take care and protect the platform or channel we implement our Public Relations campaigns at.
What type of content do you create for PR campaigns?
We create a variety of content including press releases, blog posts, social media updates, articles, videos, and infographics that are all tailored to your brand’s voice and goals.
What steps do you take to avoid bias or unethical practices in your work?
Every piece of information we share with our clients and their stakeholders are ALWAYS fact-checked and verified by our data analyst and head of Public Relations. This helps maintain credibility, trust and accountability in all PR activities we embark in.
What is your pricing structure for PR services?
Our pricing structure varies based on the scope and complexity of the services a client requires. We offer customized packages to meet the specific needs and budgets of our clients.
How do you make sure your campaigns reflect South Africa's diverse cultures and languages?
Our Public Relations campaigns always consider gender neutrality, avoid any sort of bias, avoid any sort of discrimination and hateful speech, avoid jargon and slang so everyone in all levels of literacy can understand what is happening and for what cause, especially the target market/audience. We ensure all kins of ideas, perspectives and opinions are accommodated and acknowledged.
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