Digital PR Company in South Africa
We specialize in increasing your brand awareness and visibility while growing your business by using different online platforms. With a blend of Social Media Management, Reactive PR, influencer collaborations, Paid Media and Thought Leadership, your business is sure to remain relevant in this complex digital landscape.
What is Digital PR?
Public relations (PR) is about managing how information about your company is shared with the public, especially the media. Effective PR helps businesses build a positive reputation, engage with their audience, and handle communication during crises.
Why Does Digital PR Matter?
Good Digital PR can enhance your brand image, increase your visibility, and build trust with your audience. Whether you’re launching a new product, handling a crisis, or simply wanting to stay relevant, PR is essential.
Our Digital PR Services
Amplified Brand Presence and Engagement
Social Media Strategy
We start by conducting a thorough analysis of your brand, target audience and competitors. From this, we develop a customized social media strategy that outlines clear objectives, key messaging and tactics to achieve your business goals.
Whether it’s increasing brand awareness, driving website traffic or boosting sales, our strategies are designed to deliver measurable results.
Content Creation
From visually appealing graphics and videos to compelling copy and interactive polls, we ensure every piece of content aligns with your brand voice and resonates with your audience.
Our expert content creators craft engaging and relevant content for your social media platforms and regularly update your feed with high-quality content to keep your followers engaged and eager to interact with your brand.
Community Management
Building a strong community around your brand is needed for having strong customer loyalty and advocacy. Our community managers monitor your social media channels closely, responding to comments, messages and reviews quickly and professionally.
We prioritize building meaningful relationships with your stakeholders, addressing inquiries and managing any issues or concerns effectively to uphold your brand’s reputation.
Advertising and Monitoring
Reach your target audience effectively through well-planned social media advertising campaigns. By choosing the best platforms and ad formats based on your goals and budget, we make sure your campaigns improve reach, engagement, and conversions.
By constantly monitoring and adjusting your ads, you get the best return on your investment. We use advanced tools to keep track of what people are saying about your brand on social media. This helps us stay updated on current trends and conversations, address any issues quickly, and take advantage of new opportunities, ensuring your brand maintains a positive online reputation.
Finding the Perfect Influencers for Your Brand
Enhance Your Customer Engagement with our NLP Solutions
PPC advertising allows us to place ads strategically on search engines and other digital platforms for relevant keywords to ensure your ads appear prominently when users search for products or services related to your brand.
This method drives targeted and organic traffic to your website which leads to more conversions.
Social Media Advertising
We use Social Media platforms where your audience stick around to create and manage paid advertising campaigns. These ads are tailored to reach specific demographics based on user interests, behaviors and geographic locations, therefore cannot just flop or be ignored.
We strategically come up with ad ideas that are compelling to specific people to maximize engagement and your brand exposure.
Display Advertising
Our eye-catching display ads whether banners, videos or any interactive formats, are strategically placed across popular websites, apps and social media networks.
They are designed to capture attention and reinforce your brand message, these ads enhance brand awareness and encourage users to explore your offerings further.
Sponsored Content
We partner with popular bloggers, vloggers and social media influencers whose audience matches the people you want to reach. Together, we create content that feels natural and genuine to smoothly add your brand into their posts, videos, vlogs and stories.
This collaboration not only boosts how trustworthy your brand appears but also expands your visibility among their dedicated followers. It’s about ensuring that your message is seen and trusted in a way that feels real and engaging.
Finding the Perfect Influencers for Your Brand
Influencer Outreach
Our influencer outreach strategy involves identifying and engaging with key influencers who align with your brand values and target audience. We take out time to research different influencers on platforms to see informationsuch as their audience demographics, engagement rates, content history and authenticity plus content style.
By building authentic relationships with influencers who genuinely resonate with your brand, we ensure that every partnership is impactful and meaningful for both parties.
Campaign Strategy and Management
Another major step is coming up with a strategy for going through with a succesful campaign. This is the planning, designing and testing the most effective way foward.
We help you set clear objectives, define key performance indicators (KPIs) and create a detailed timeline for the campaign and take charge in coordinating all aspects of the campaign, from content scheduling to influencer coordination to make sure everything runs smoothly.
Content Creation and Collaboration
Content creation needs effective collaboration to yield successful results. We collaborate closely with influencers to develop content that will authentically promote your brand while making sure it is relevant to your audience. For example, we produce sponsored content such as posts, stories and videos that connect with their audience while effectively communicating your brand’s core messages and products. By strategically placing these pieces and employing genuine storytelling, we aim to enhance brand visibility, credibility, and customer interaction.
By harnessing influencers’ creativity and distinct voices, this service facilitates the creation of engaging content that enhances outreach and interaction with the desired audience. We create and run campaigns for product launches, seasonal promotions or boosting brand awareness. Our goal is to maximize the reach, engagement and conversions your business gets.
Product Reviews and Unboxings
Product reviews and unboxings play an important role in building excitement and influencing buying decisions. We partner with influencers to present your products in informative and captivating ways.
Whether through in-depth reviews that spotlight important features or unboxing videos that capture the thrill of receiving your product, we use the influencers’ credibility to offer valuable insights and recommendations to their audience. This builds trust and sparks interest in your brand among their followers.
ProCause-Related Campaignsduct Reviews and Unboxings
Cause-related campaigns greatly attract socially conscious consumers today. We collaborate with influencers who care about causes that align with your brand’s values and corporate social responsibility efforts.
Together, we improve your brand’s commitment to making a positive impact through campaigns that raise awareness, drive donations or support sustainable practices. By using influencers’ reach and influence for good, we build genuine connections with socially aware audiences.
Adaptive, Agile and Responsive
Social Media Trends
We closely monitor social media using advanced analytics tools to identify trending topics, hashtags and conversations relevant to your industry to showcase your experience and expertise in your niche. Our strategy involves fast replies and respectful engagement with these trends.
We have a dedicated team ready to craft compelling content, press releases and social media posts at short notice. This agility allows us totake advantage of trending topics while maintaining our clients’ brand integrity and communicating consistency. By staying adaptable and responsive, we not only protect our clients from potential crises but also position them as thought leaders in their respective industries.
Newsjacking
Whether it’s a breaking news story, a viral social media trend or a significant industry update, we use the moment to improve your brand’s visibility and engagement. It can be a comment, writing a news article that directly responds, crafting visual content or use the hashtags, we do it all.
Crisis Management
When a crisis hits, Twelve Marketing Inc. steps in swiftly to understand the situation and how it affects your brand. We focus on crafting straightforward messages that are consistent and honest, aimed at addressing the problem head-on. Our approach involves working closely with the media to ensure they present accurate and fair information about the issue.
We keep your internal team updated and on the same page to make sure everyone understands the steps being taken. Our aim is to minimize any harm to your brand and guide the conversation in a way that reflects positively on your values and reputation.
"Proactive" Reactives
Product reviews and unboxings play an important role in building excitement and influencing buying decisions. We partner with influencers to present your products in informative and captivating ways.
Whether through in-depth reviews that spotlight important features or unboxing videos that capture the thrill of receiving your product, we use the influencers’ credibility to offer valuable insights and recommendations to their audience. This builds trust and sparks interest in your brand among their followers.
Building Authority With Expertise and Experience
Strategic Content Creation
We develop insightful articles, whitepapers and blog posts that position you as an industry expert. Our content focuses on addressing current trends, challenges, and innovations within your field, showcasing your knowledge and vision.
Speaking Engagements
We facilitate opportunities for you to share your expertise at industry conferences, webinars, and podcasts. These speaking engagements not only for increasing credibility but also showcase your unique insights and thought-provoking perspectives to boost your reputation as a go-to expert in your field.
Content Repurposing
When a crisis hits, Twelve Marketing Inc. steps in swiftly to understand the situation and how it affects your brand. We focus on crafting straightforward messages that are consistent and honest, aimed at addressing the problem head-on. Our approach involves working closely with the media to ensure they present accurate and fair information about the issue.
We keep your internal team updated and on the same page to make sure everyone understands the steps being taken. Our aim is to minimize any harm to your brand and guide the conversation in a way that reflects positively on your values and reputation.
Let’s Discuss Your Digital PR Needs
Why Choose Our Digital PR Services?
Expert Team
Our Digital PR team consists of seasoned professionals with extensive experience.
Tailored Strategies
We develop customized Digital PR strategies that align with your specific needs.
Proven Track Record
We have a history of successful campaigns that drive results.
Client-Centric Approach
Your success is our priority. We work closely with you to deliver results that exceed your expectations.
Industries
Technology & Innovation
Healthcare & Biotech
Environmental & Industrial
Consumer Goods & Lifestyle
Creative & Media Industries
Business & Financial Services
Frequently Asked Questions
What is the main goal of Digital PR?
The main goal of Digital PR is to manage how a brand appears online. It involves using the internet and social media to make sure people see the brand in a positive way, which means getting the brand mentioned in news articles, blogs and social media posts. The aim is to increase awareness of the brand, control its reputation online, drive more people to its website and ultimately, attract more customers and increase sales.
What is the difference between traditional PR vs Digital PR?
Traditional PR focuses on building relationships with journalists and media outlets to secure coverage in newspapers, magazines, TV, and radio. It relies heavily on press releases, media pitches, and events to reach a broad audience through traditional media channels.
Digital PR uses online platforms and channels such as websites, blogs, social media, and online publications to reach and engage with audiences. It leverages digital content, influencer collaborations, SEO strategies, and social media outreach to enhance brand visibility, manage online reputation, and drive traffic and sales.
The key differences are: channels used, audience reach, content format, measurement and analytics and interaction speed.
Does Digital PR help with crisis management?
Yes, Digital PR helps manage crisis effectively. It allows brands to respond quickly using social media, online news sites and their own websites to communicate directly with their audience. Digital PR tools also help brands keep track of what people are saying online, so they can address issues before they get worse. Being open and honest is easier with digital PR, as brands can share updates and address concerns openly. By regularly creating positive content online and working with influencers and brands, they can build a good reputation that helps lessen the impact of the crisis. Digital PR also lets brands engage directly with their audience during tough times which shows humanity,brand authenticity, remorse and empathy.
How can I improve my digital PR?
Build a Strong Online Presence: Make sure your website and social media pages are professional and regularly updated to showcase your brand well.
Create Useful Content: Share articles, videos, and posts that are helpful and interesting to your audience. This shows your expertise and keeps people engaged.
Use SEO Tactics: Improve your website’s visibility in search engines by using relevant keywords and getting links from other trusted sites.
Work with Influencers: Collaborate with people who have a large following in your industry to reach more potential customers.
Monitor Your Reputation: Keep an eye on what people are saying about your brand online. Address any negative comments or issues promptly and openly.
Be Active on Social Media: Interact with your followers regularly. Respond to their comments and messages to build a positive relationship.
Prepare for Crisis: Have a plan in place for handling problems that might come up online. Respond quickly and honestly to maintain trust.
Track Your Progress: Use tools to see how well your efforts are working. Look at things like website visits and how people are engaging with your content to see what’s effective.
Disadvantages of Digital PR?
Information Overload: It’s easy for your messages to get lost online among all the other content competing for attention.
Speed of News Travel: Negative news or crisis can spread fast online, sometimes before you can respond which makes it hard to control the narrative.
Reliance on Technology: Digital PR depends on technology like websites and social media, which can have technical issues or downtime that disrupt communication.
Complicated Data Metrics: It can be tricky to understand and use the data from digital PR efforts to measure success effectively.
Skill and Resource Demands: Successful digital PR requires specific skills and resources for things like creating content and managing social media, which can be costly or hard to find.
Online Reputation Risks: Mistakes or bad publicity online can have a bigger and longer-lasting impact because of how quickly information spreads on the internet.
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