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Digital PR is about crafting stories that make readers click, share, and shout from the virtual rooftops. It's the art of turning your announcements into can't-miss news that spreads faster than celebrity gossip.


We're talking about online reputation management, influencer partnerships, and that sweet, sweet link juice that comes from high-quality backlinks. It's about creating a digital footprint that's not just sizeable but also as sophisticated as a three-Michelin-star meal—deliciously complex and meticulously presented.

But wait, there's more! With digital PR, we also dive into the analytics pool, swimming through data to fine-tune your message and strategy. It's not just about being seen; it's about being seen by the right people, in the right places, at the perfect time.

So, are you ready to give your brand a digital PR transformation? Let's chat! Because in this digital dance, you shouldn't be stepping in solo. Join us at Twelve Marketing Inc, and together, we'll choreograph your rise to online fame.

Contact us now, and let's start scripting your success story, one digital impression at a time.

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We strengthen your Business by building stronger connections between people and brands.



Enhanced Online Visibility and Brand Awareness:

  • Digital PR strategies help increase your brand's presence across various online platforms. This includes social media, online news outlets, blogs, and forums, leading to greater brand recognition and awareness among a broader audience.
  • Improved Search Engine Rankings:

    • By securing high-quality backlinks from reputable websites and online publications through digital PR activities, your website's search engine optimization (SEO) can improve. This results in higher search rankings, making it easier for potential customers to find your business online.
  • Establishes Credibility and Trust:

    • Positive media coverage and mentions from respected digital outlets enhance your brand’s credibility. When your business is featured or mentioned by trusted sources, it builds confidence in your brand among potential customers.
  • Increased Website Traffic:

    • Effective digital PR drives more traffic to your website. As your content is shared and featured across various digital platforms, it naturally leads more people to visit your site, potentially increasing leads and sales.
  • Engagement with Target Audience:

    • Digital PR allows for direct engagement with your target audience through social media and other online channels. This engagement can help build a community around your brand, fostering customer loyalty and advocacy.
  • Better Understanding of Customer Needs:

    • The interactive nature of digital channels allows for immediate feedback and insights from your audience. This information can be invaluable in understanding customer preferences, allowing for better tailoring of products and services.
  • Crisis Management:

    • In the digital world, news travels fast. Digital PR equips you with the tools to quickly respond to any negative publicity or crisis, helping to manage your brand's reputation effectively.
  • Influencer Relationships:

    • Collaborating with influencers in digital PR campaigns can amplify your brand’s message and reach a more extensive, engaged audience. Influencers can lend credibility and relatability to your brand.
  • Cost-Effective:

    • Compared to traditional PR methods, digital PR can be more cost-effective, offering smaller businesses the opportunity to compete with larger companies.
  • Measurable Results:

    • Digital PR efforts are easily trackable through various analytics tools. This measurability allows businesses to see the direct impact of their PR campaigns and make data-driven decisions.

By integrating digital PR into their marketing strategy, businesses can effectively navigate the digital landscape, enhance their brand presence, and engage with their audience more meaningfully.

Medium and Reach:

  • Traditional PR: Focuses on traditional media outlets such as newspapers, magazines, television, and radio. Its reach is often limited to the audience of these media outlets.
  • Digital PR: Leverages digital platforms including online publications, social media, blogs, and websites. It has a global reach and can target specific audiences more effectively.


Content and Format:

  • Traditional PR: Content is typically in the form of press releases, feature articles, and interviews, often adhering to more formal and conventional formats.
  • Digital PR: Utilizes a wider variety of content forms including blogs, videos, infographics, and podcasts. The content is often more dynamic and interactive.


Engagement and Interaction:

  • Traditional PR: Interaction with the audience is indirect and primarily one-way, from brand to audience.
  • Digital PR: Encourages direct and two-way interaction with the audience through comments, shares, and likes, fostering a more engaging and interactive relationship.


Speed and Adaptability:

  • Traditional PR: Generally operates on longer timelines for publishing and broadcasting, with less flexibility to make quick changes once content is released.
  • Digital PR: Can disseminate information rapidly and adapt content in real-time based on audience feedback and analytics.


SEO and Online Presence:

  • Traditional PR: Has limited impact on SEO and online visibility.
  • Digital PR: Significantly boosts SEO and online presence through backlinks from reputable online sources and improved search engine rankings.


Cost and Accessibility:

  • Traditional PR: Often requires a larger budget, making it less accessible for small businesses or startups.
  • Digital PR: More cost-effective and accessible for businesses of all sizes due to lower costs of online publishing and distribution.


Crisis Management:

  • Traditional PR: Reacts to crises with press releases and official statements, which might take time to disseminate.
  • Digital PR: Allows for immediate response and engagement to manage crises in real-time via digital channels.


In summary, while traditional PR is rooted in established media relations and conventional formats, digital PR is more dynamic, interactive, and aligned with the evolving digital landscape. Both have their place in a comprehensive marketing strategy, but digital PR offers unique advantages in terms of engagement, measurement, and reach in the digital era.

Building Brand Narrative and Awareness:

  • Content as Storytelling: Content marketing allows a brand to tell its story in an engaging way, creating a narrative that resonates with the audience. This storytelling is crucial in digital PR as it helps build brand awareness and a strong brand identity.
  • Consistent Messaging: Through various content forms, such as blog posts, videos, and social media content, digital PR ensures consistent messaging across platforms, reinforcing the brand's image and values.


Enhancing Online Visibility and SEO:

  • SEO-Driven Content: Content marketing efforts are often optimized for search engines. This SEO focus helps in elevating the brand’s online visibility, a key goal of digital PR.
  • Quality Backlinks: High-quality, informative content is more likely to be shared and linked to by other websites. These backlinks are valuable in digital PR as they improve domain authority and search rankings.


Engaging and Educating the Audience:

  • Value-Added Content: Digital PR is not just about brand promotion; it's about providing value to the audience. Content marketing achieves this by educating, informing, or entertaining the audience, which in turn, fosters trust and credibility.
  • Audience Engagement: Interactive and engaging content encourages audience participation and feedback, creating a two-way conversation that is central to successful digital PR.


Influencer and Media Relations:

  • Content for Influencer Collaboration: Content marketing creates opportunities for collaboration with influencers and industry thought leaders, which is a key component of digital PR.
  • Media Attraction: High-quality content can attract the attention of journalists and media outlets, leading to earned media coverage, an important aspect of digital PR.


Crisis Management and Reputation Building:

  • Thought Leadership Content: Establishing your brand as a thought leader through insightful content can bolster your reputation, an essential part of digital PR strategy.
  • Crisis Communication: In times of crisis, content marketing can be used to communicate transparently with the audience, helping to manage and mitigate issues.


Lead Generation and Conversion:

  • Driving Conversions: While digital PR focuses on building relationships and creating a positive brand image, content marketing can take these efforts further by driving leads and conversions through calls-to-action (CTAs) and persuasive content.


In essence, content marketing and digital PR are synergistic; content marketing provides the substance and tools for digital PR to effectively build and manage a brand's online presence, reputation, and relationships. Together, they create a more holistic approach to digital communication and branding.



Quality Backlinks:

  • High Authority Links: Digital PR often involves getting your content featured on high-authority websites. Links from these sites back to your own website are highly valued by search engines and can greatly improve your site's authority and credibility.
  • Natural Link Profile: Effective digital PR helps in building a natural and diverse backlink profile, which is a key factor in SEO rankings.


Improved Domain Authority:

  • Reputation Building: By securing coverage and mentions on reputable sites, digital PR increases your website’s domain authority. Higher domain authority signals to search engines that your site is a reliable source of information, which can boost your rankings.


Enhanced Content Reach:

  • Wider Distribution: Digital PR helps in distributing content across various platforms, increasing its reach and chances of being picked up by other websites and linked back to.
  • Social Signals: While the direct impact of social media signals on SEO rankings is debated, increased social sharing (a common goal of digital PR) can lead to more visibility and backlink opportunities.


Targeted Keywords:

  • Strategic Keyword Use: In digital PR, content is often optimized with targeted keywords that your audience is searching for. This can improve the search visibility for those keywords.
  • Contextual Relevance: By getting featured in content that is contextually relevant to your brand and services, digital PR enhances your relevance for specific keywords and topics.


Local SEO Enhancement:

  • Local Media Coverage: For local businesses, digital PR can involve getting featured in local media outlets, which is beneficial for local SEO.
  • Local Citations: Digital PR can increase mentions of your business name, address, and phone number (NAP citations), which are important for local search rankings.


User Experience and Engagement:

  • Brand Searches: Successful digital PR campaigns can lead to increased brand awareness and searches. Higher branded search volume can positively impact SEO.
  • Bounce Rate and Engagement: Engaging content promoted through digital PR can improve on-site user engagement metrics like bounce rate and time on site, which are important for SEO.


Reputation Management:

  • Positive Brand Image: Effective digital PR fosters a positive brand image. Positive reviews and ratings (often a focus of digital PR) can influence SEO, particularly in local search results.


In summary, digital PR is a powerful tool for improving SEO. It not only helps in building high-quality backlinks and enhancing domain authority but also contributes to overall brand visibility and credibility, which are crucial for SEO success.

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