How Brands use Media Monitoring to Stay Ahead of Competition
Media Monitoring Tools Brands use to Stay Ahead of Competition How would brands keep their audience satisfied if they do not know their needs, concerns and behavior? Feed them irrelevant…
Media Monitoring Tools Brands use to Stay Ahead of Competition How would brands keep their audience satisfied if they do not know their needs, concerns and behavior? Feed them irrelevant…
The Powerful Link Between PR and Politics Do we understand why political parties have so much influence in our society? That is because of the usage and power of Public…
Actionable steps to optimize your press release in 2024 In the fast-paced world of brand management and marketing one crucial tool remains timeless, that being a press release. Despite the…
The Importance of Timely and Effective Crisis Response in PR What’s a world without some adrenaline rush? Bland and boring. Image Source : Canva In an ever-evolving world of Public…
The Impact of Voice Search on Digital Marketing In today’s digital age where technology evolves at a rapid pace, voice search has proved to be a transformative force reshaping the…
Public Relations vs. Advertising: Which Has Greater Impact? People tend to confuse these two disciplines of strategic communication. Perhaps they don’t know or understand the aspects of each, let us…