THE GLOBAL STANDARD DIGITAL MARKETING TRAINING

BECOME A GLOBAL DIGITAL MARKETER

Our members work for the world’s top companies and upon completing a TMI course, 81% of our members have been promoted.

Gain a Professional Diploma in Digital Marketing

This comprehensive digital marketing course, delivered 100% online, teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and more. Become a certified digital marketing professional with TMI.

 
 
 

 

WHY SELECT US OVER INTERNET MARKETING COMPANIES

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WHAT WILL I LEARN?

Module Info & Overview

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

» Principles of Digital Marketing 
» Developing Objectives
» Connecting with the Customer
» Digital Research 
» Cultural Research 

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

» Key Social Platforms for Digital Marketing
» Developing Data-Driven Audience and Campaign
» Creating and Optimising Social Media Campaigns
» Growing and Engaging an Audience
» Setting up a Social Media Experience for a Business

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

» Web Analytics Fundamentals
» Monitoring Campaigns with Google Analytics Reports 
» Analysing and Recording Google Analytics Data 
» Creating and Configuring a Google Analytics Account 
» Setting Goals with Google Analytics

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

» SEO Fundamentals  
» Measuring SEO Performance
» Optimise Organic Search Ranking 
» Keywords and SEO Content Plan 
» Aligning SEO and Business Objectives Optimise Organic Search

Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

» Fundamentals of Display and Video Advertising
» Creating and Managing a YouTube Channel 
» Google Display Network and Video Ad Formats 
» Creating Display and Video Campaigns 
» Measurement and Optimisation  

Develop Pay-Per-Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

»Fundamentals of Paid Search
» Paid Search Campaign Measurement 
» Search Campaign Management
» Paid Search Campaign Creation with Google Ads 
 

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

» Email Marketing Fundamentals 
» Testing and Optimising an Email Campaign
» Creating an Effective Email Campaign
» Email Design 
» Tools and Strategy 
» Marketing Automation

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

» Content Marketing Concepts and Strategy 
» Publishing and Distributing Content 
» Creating and Curating Content 
» Developing a Content Marketing Plan

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

» Web Design and Website Optimisation
» Publishing a Basic Website
» Website Metrics and Developing Insight 
» Design Principles and Website Copy
» User-Centered Design and Website Optimisation 

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

» Digital Strategy Fundamentals 
» Digital Strategy Research
» Executing a Digital Marketing Strategy
» Setting Strategy Objectives and KPIs 
» Developing a Creative Strategy 
» Communicating a Digital Marketing Strategy

This TMI Pro Programme is aimed at:

WE GET YOU IN THE GAME AND KEEP YOU THERE

In addition to certification, we give you the tools you need to build and maintain your career. Throughout this programme you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field. 
 

GLOBALLY TRUST TMI TO PROGRESS THEIR CAREER.

In addition to certification, we give you the tools you need to build and maintain your career. Throughout this programme you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field. 
0 %
of our members have said that our digital marketing course has had a positive impact on their career.
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of our members have been promoted after completing one of our digital marketing programs.
0 %
of our members are working at senior or management level.

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.

$1368

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